Elevating extraordinary individuals

Who we are

Welcome to BNOC, where talent meets opportunity. BNOC, which stands for Big Name on Campus, was launched to represent the next generation of BNOCs in the talent space. Influencers and talent are a dime a dozen nowadays. Here, each of our talent is carefully curated, deeply passionate and has a unique perspective.

About us

We live in a world that is fixated on brand safety and vanity metrics, when this should be the bare minimum.
What if there was a different way?
What if you didn’t just buy talent based on reach and engagement but based on their values?
Values you share.
Values your audience share.
Values that won’t just keep your brand safe,
but will enhance it.

BNOC is a values-led influencer agency.

Our books are filled with talent not just defined by numbers, but by what they have achieved. Influencers who have had purposeful careers and journeys, including doctors, entrepreneurs and lawyers.

Values-led influence isn’t just the right thing to do for the world, it’s the strategic thing to do for brands. Research has proven time and time again that consumers are more likely to purchase a product if the brand or influencer’s values align with their own.

Values-led influencer marketing is the next generation of responsible and commercially savvy influencer marketing.

Mission

Our mission is to elevate extraordinary individuals who are led by their values and will have a positive influence on global audiences. We are dedicated to nurturing these individuals and connecting them with brands and opportunities that resonate with who they are. When the perfect matchmaking between talent and brands occurs, authenticity shines through, resulting in stronger performance and greater brand impact.

We are a values-led influencer agency. We do this because it’s right and because it’s strategic. Our award-winning team has worked brand side, agency side, and talent side. We understand the full eco-system and have a win-win approach to partnerships.

Diverse Talents
Each talent in our agency represents a distinct interest area, ensuring a rich and diverse portfolio that caters to various industries and audiences.

Professionalism and Transparency
We live our values in how we operate. We pride ourselves on our professional, diligent, and transparent approach. We believe in clear communication and honest relationships, ensuring trust and satisfaction for both our talents and our clients.

Team

With more than 25 years combined experience, the BNOC team has been at the helm of major corporates, influencers marketing startups and owned media platforms, such as LADbible Group.

We know what brands want, what talent want, and most importantly, what audiences want and need. Crucially, we know that not all influence is created equal and we are here to change the game in favour of those who want their impact to be a positive one.

Client testimonials

Talent

Each of our talent has a unique perspective and approach to ensure cut-through. They are deeply passionate, and have real influence to bring brand impact.

Emily Faye Miller

Emily Faye Miller is one of the UK’s leading influencers across Instagram, Snapchat and TikTok, and has now ventured into the YouTube and Podcasting world.

With a monthly reach of 63 million and a combined following of 4.2m, Emily’s influential media platform allows over 6 million impressions per week and is continually growing!

Emily’s collaborations have included Steve Madden, Amazon, Google, as well as a maternity collection with PLT to name a few. And she’s recently embarked on her biggest adventure yet with welcoming her son Reggie into the world. She is a true force to be reckoned with.

Cam Holmes

After finding fame on Netflix’s Too Hot Too Handle, Cam Holmes has gone on to be one of the UK’s largest and most engaged influencers across Instagram, Snapchat and TikTok, and YouTube.

With a monthly reach of over 65m and a combined following of 3.2m, Cam’s influential media platform allows over 10 million impressions per week and growing.

Cam’s collaborations have included Unilever, McDonalds, Mars and Google to name a few.

Amongst his many accolades he’s a father to a one year old son called Reggie who he shares with his partner Emily Faye Miller.

Astrid Zeegen

Astrid Zeegen is a style icon redefining what it means to be a modern woman at any age. With her vibrant aesthetic, fearless confidence, and unapologetic individuality, Astrid has become a powerful source of inspiration for audiences across the globe.

Approaching her milestone 60th birthday, Astrid embodies a zest for life that resonates far beyond fashion. Her content spans style, beauty, lifestyle, food, interiors, travel, family and wellness, offering an authentic glimpse into a life lived boldly and with joy.

With a thriving digital presence that reaches over 24 million views per month across Instagram, TikTok and YouTube, Astrid has cemented herself as a trusted voice in the lifestyle and fashion space. Her influence extends well beyond her wardrobe – she is a passionate advocate for confidence, self-love and empowerment, using her platforms to encourage women everywhere to embrace themselves unapologetically.

A natural leader, hustler and pioneer, Astrid is proof that style and influence are timeless – and that true freedom begins with confidence.

Mateo Zielonka

Mateo Zielonka, widely known as “The Pasta Man,” is a London-based chef, pasta artist, and cultural tastemaker celebrated for his bold, creative approach to food.

His colourful, artful pasta creations; striped ravioli, sculptural shapes, and vibrant doughs have earned him a global following across Instagram and TikTok, where his content combines culinary skill with visual artistry.

Mateo is also the author of several bestselling cookbooks, including The Pasta Man and Pasta Masterclass, which have inspired home cooks worldwide.

Bridging food, art, and fashion, Mateo has collaborated with leading brands such as Porsche and Le Creuset. Inventive, authentic, and endlessly creative, he has become one of the most distinctive culinary voices of his generation.

Dani DMC

Dani is the ultimate girls’ girl, known for her magnetic presence and inspiring message that captivates audiences everywhere. She spent the past seven years building her brand in Los Angeles and has just made the ultimate boss move and relocated to London, England.

She is a renowned curve model and confidence advocate, using her platform to ensure everyone feels confident in their skin and becomes the best version of themselves. With a unique talent for storytelling, Dani’s content ranges from engaging fashion, beauty, & lifestyle videos + vlogs to dynamic Woman on the Street interviews, each piece resonating deeply with her followers. Her journey and passion for empowerment make her a true force to be reckoned with, and her story is one worth exploring.

Dani is a plus size model, content creator, and confidence activist. She is a rebel against society by nature and is a firm believer that confidence is the gateway to true freedom. She is and always has been a leader, hustler, and pioneer. She’s a firm believer in radical self-love, taking our power back and gaining full control of our minds and bodies. She utilises her social media platforms to push her message to her ‘Confidence Crew’ and empower and encourage women to love themselves unconditionally and step into unapologetic confidence.

Jade Beason

Jade Beason swapped her corporate marketing career for life as a full-time creator and multi-business entrepreneur – and hasn’t looked back. After eight years in marketing, she launched her YouTube channel and turned it into a six-figure business within months.

Today, Jade runs multiple ventures: The Creator Project, a digital community helping creators turn passion into profit, and Social People, a social media marketing agency blending cultural insight with data to make content that actually works.

Her work has attracted an audience of over 350,000 creators and entrepreneurs, and she’s hosted events for global giants like Google, Apple, and Meta. Whether she’s on stage, online, or strategising behind the scenes, Jade’s mission is simple: to show creators and brands how they can make social media their superpower.

Dr Nora Jaafar

Dr. Nora Jaafar is a London-based cosmetic dermatologist with over a decade of experience in clinical aesthetics. She is the founder and medical director of Rejuvenation Clinic in Marylebone, where she has built a reputation for delivering transformative, natural-looking results to a discerning clientele.

Known as the “glowy skin” expert, Dr. Nora specializes in advanced injectables, skin rejuvenation, and anti-ageing treatments. Her signature Glow Package combines Profhilo, hyaluronic acid boosters, and chemical peels to achieve a luminous, dewy complexion. She is also a respected voice in dermatology, frequently featured in media outlets such as Hello! Magazine, where she provides expert commentary on skin health and debunks common skincare myths.

Dr. Nora’s holistic approach to beauty focusing on skin, hair, wellness, and anti-ageing resonates with her growing social media following. Her content blends clinical insight with lifestyle, embracing beauty, skincare, and wellness products. As a trusted partner to leading brands, Dr. Nora continues to shape the future of cosmetic dermatology with authenticity and expertise.

Aydan Al-Saad

Aydan Al‑Saad is a content creator, presenter, founder, and go-to-market advisor. Since launching his content in early 2023, Aydan has amassed over 250 million views across TikTok, LinkedIn, Instagram, and YouTube, and has been nominated at both the Global Influencer and TikTok Awards.

He is the creator of The Career Stack, a newsletter delivering actionable career advice, and has spoken at international stages including the 1 Billion Followers Summit.

With over 15 years’ experience scaling fast-moving startups, Aydan now leads Skillstore, a creator-focused learning platform in stealth, and co-founded Creator Leaders, a network for top creators.

He is also an angel investor and GTM advisor for early-stage ventures in SaaS, education, and creator tools, and has been recognised with a UAE Golden Visa for his contribution to the global creator economy.

Recently, Aydan began a strategic collaboration with creator economy strategist Simon Squibb to further amplify his mission. He continues to inspire and equip creators and career-builders, helping them access high-value skills and opportunities.

Mercedes Benson

Mercedes Benson is a powerhouse DJ, cultural curator, and creative entrepreneur redefining the sound and spirit of today’s music scene. Based in London, her signature sets fuse Afrobeats, Amapiano, R&B, hip-hop, and global club edits, earning her a reputation for bringing unmatched energy and flavour to every stage.

From Wireless to Glastonbury, Mercedes has lit up some of the UK’s most iconic festivals, while also performing internationally for global names including Spotify, Google, Balmain, and Hennessy. Beyond the decks, she has carved out an influential space as the founder of SocialFIXT, a ground-breaking platform connecting diverse talent to opportunities within the creative industries.

Mercedes’ work sits at the intersection of music, culture, and purpose. She’s not just a DJ but a trusted tastemaker and leader who champions representation, community, and creativity wherever she goes. With her unique ability to move both crowds and conversations, Mercedes continues to inspire a new generation to take up space and shape culture on their own terms.

TGE

Thomas Exton aka TGE TV is one of UK’s most engaged automotive and lifestyle content creators.

Alongside owning multiple businesses, Tom creates user friendly content across his social media channels for his highly engaged audience of millions of individuals to enjoy.

He started content creation on social media in 2017 but with his natural, honest and comedic take on things, Tom has accumulated an ever-growing audience who keep asking for more. Whether it be about his latest car review and purchase recommendation, fashion tip, fitness guide or a gaming stream.

TGE TV can be found on all the major social networks including YouTube, Instagram, Snapchat, X, TikTok.

 

 

Ianthe Rose

Ianthe is a committed full time fashion, lingerie and swimwear model of over a decade. Given Ianthe’s experience in the industry she’s able to add unique skills acquired through years of modelling into creating content for brands adding an element of professionalism and luxury.

Ianthe has been vegan for almost 10 years and is deeply passionate about cruelty free, veganism and the environment. Ianthe launched a sustainable and ethical swimwear brand, seeing a gap in the market for luxury swimwear brands that are environmentally conscious.

Ianthe’s audience lean on her for advice about sustainable living, veganism, lifestyle choices and anti-aging.

A 360 talent, Ianthe has an eye for detail and is a master at weaving branded items into beautiful imagery and video reels.

Jeff Thurm

Jeff Thurm is a Presenter and Content Creator with over 10 years of on camera experience. He’s interviewed the biggest stars in the world, including Dua Lipa, Timothee Chalamet, Zendaya and more.

Jeff loves to share his experiences as an American living in London and covers everything from fashion and lifestyle, to travel and the latest celeb ‘tea’.

What makes him even more unique is his behind the scenes capabilities. As the current Head of Entertainment for BuzzFeed UK, Jeff knows how to make a shoot sing, work with household brands and remain abundantly professional and calm under pressure.

Benny Jeee

Benny Jeee (also known as Benny Greenstein) is a dynamic fashion presenter and content creator celebrated for his candid street-style interviews and magnetic charm.

As the fashion presenter for 10 Magazine, Benny brings Northern authenticity, cultural curiosity, and enthusiastic honesty to everything he does, crafting content that’s both thoughtful and conversation-starting.

Since launching his street interview series in 2022, Benny has built a dedicated and engaged audience by approaching identity, heritage, and fashion with genuine openness and inclusivity. His mission is clear: inspire everyone to embrace and celebrate their unique identity.

Whether on-air or online, Benny Jeee blends fashion, culture, and storytelling into each project, making him a distinct and trusted voice in today’s creator landscape.

Sam Vanderpump

Sam Vanderpump is an entrepreneur, ambassador for the UK Sepsis Trust, and one of the newest faces on Made in Chelsea. Nephew of Real Housewives of Beverly Hills star Lisa Vanderpump, Sam combines entrepreneurial drive with a growing presence in the public eye.

He has founded and led several ventures including Orbis Exchange Group, Vanderpump FX, fintech startup Dapio, and sustainable houseplant brand Bellr. After surviving a near-fatal case of sepsis in 2024, Sam became an ambassador for the UK Sepsis Trust, using his platform to raise awareness while embracing a renewed perspective on life.

Alongside his business ventures, Sam’s content highlights his love of travel, food, and fashion, and he is eager to build his profile in the creator world through authentic brand partnerships.

Talk to us

BNOC is more than a talent agency; it’s a community of exceptional individuals ready to make our mark in the world. We have a unique talent for spotting what is next for the marketing industry, and we want to bring you along on this journey.

Whether you’re a brand seeking unique talent you can believe in, or an individual looking to take your career to the next level, BNOC is here to help you achieve your goals. Let’s connect and create something extraordinary.